People
Local people should benefit from local tourism
We favour experiences delivered by people who know the destination because they live there, work there and are part of the community.
That means working with local guides, drivers, hosts, instructors, businesses and other people on the ground wherever possible. Keeping more of the value of tourism within the destination helps support local livelihoods and gives travellers something that can't be replicated from a standard tourist itinerary: genuine local knowledge.
